As part of the wider launch campaign for Florentine, Me:Mo engineered an additional digital news hook to drive awareness of the restaurant and its USP – a ginormous Ostrich Egg.
The idea was to shoot a 90-sec ‘how to cook an Ostrich Egg’ recipe video that we’d syndicate to the media as editorial content. Me:Mo’s production and content team set in place a clear brief, to include photography and a high-spec video production including a Q&A piece to camera with Head Chef to lead the stages of how this dish was compiled giving the video real personality.
Little did we know that this egg was to drive phenomenal results from both a digital point of view but exponential bookings to the restaurant and requests to try the Ostrich Egg – sold in the form of a Full English Breakfast with all the trimmings.
Securing over 20 pieces of coverage in top London, National and digital media, the likes of Time Out, Evening Standard, The Independent, Business Insider, BuzzFeed and LAD Bible, it wasn’t long before the content went viral, receiving over 45 million views, shortly followed by requests from across the pond from those intrigued about the Ostrich Egg and wanting to book a table on their next visit to London.
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