Pizza Pilgrims: from Amalfi to the heart of Leeds: Pizza Pilgrims arrive in Yorkshire with limoncello, carbonara pizza and pink flamingo pedalos in tow  

What we did

Pink Flamingo ice cream boats, carbonara pizza and limoncello straight from Amalfi to the heart of Leeds. When Pizza Pilgrims is opening one of its legendary pizzas, it’s essential to communicate these USPs directly with the restaurant-goers of Leeds and bringing the brand narrative to life. Ahead of launch we set up a series of exclusive reveals with online news media and social media pages, such as Hoot Leeds, to showcase the new site, and offered interviews to local student media, tapping into a core demographic. Our 150+ media and influencer party launched the site to the community and drove online coverage. 

Results

• Strong local media coverage from titles such as Yorkshire Evening Post, Leeds Live and The Gryphon
• National coverage showcasing the pink flamingo ice cream boat in The Observer
• Over 18 pieces of media coverage secured over the campaign period