From Amalfi to the heart of Leeds: Pizza Pilgrims arrive in Yorkshire with limoncello, carbonara pizza and pink flamingo pedalos in tow.
Pink Flamingo ice cream boats, carbonara pizza and limoncello straight from Amalfi to the heart of Leeds. When Pizza Pilgrims is opening one of its legendary pizzas, it’s essential to communicate these USPs directly with the restaurant-goers of Leeds and bringing the brand narrative to life. Ahead of launch we set up a series of exclusive reveals with online news media and social media pages, such as Hoot Leeds, to showcase the new site, and offered interviews to local student media, tapping into a core demographic. Our 150+ media and influencer party launched the site to the community and drove online coverage.
To find out how our approach can help you - drop us a line on 020 3301 5305 or send us the form below with some basic information and we’ll be in touch to discuss the finer details.