As a restaurant PR agency with a strong focus on creative content, we strive to deliver high-quality social media. We work closely with our in-house photographer and graphic designer to bring our ideas to life. That way we achieve what we want. There are no shortages of challenges when it comes to photographing food. However, at this time of year, there really is only one enemy. The sun and the near lack of it! As a restaurant PR agency, our main goal is to open the doors to fantastic new restaurants and bars. We want to catch someone’s eye is with captivating imagery. Bring on Summer and lighter evenings!
With it being practically dark by 3 pm, that leaves you with only tungsten light. When you are shooting for a restaurant PR agency you want to create the best representation of the dish. Ideally, you should be capturing food in natural light. But sometimes you find yourself stuck in the dark. There are a few ways of combating tungsten light and the first one is white balance. The main issue when photographing in unnatural light is losing true white. you can adjust white balance with a grey card or even just a white piece of paper. Now you can be sure that anything that is supposed to be white is. And all the other colours correcting it.
The next solution is a lightbox. This is perfect for any photoshoot that don’t require environment and just need styling. A lightbox is the perfect way to isolate your subject from any other source of light. These are just two solutions for unfavourable lighting in Winter. You can always try reflectors, free standing lights and flashes. As a restaurant PR agency, our main goal is to open the doors to fantastic new restaurants and bars. We want to catch someone’s eye is with captivating imagery. Bring on Summer and lighter evenings!