Recently over here at Me:Mo, your go-to food PR agency, we have been shaking things up with our in-house photographers and graphic designers to harmoniously create engaging content for our ever scrolling generation. Photography and design are really important to us as this is the digital first impression – this could be your potential new loyal customer or someone who’s always wanted to visit but may live too far away. Either way, as a food PR agency, we strive to continue pushing those boundaries and making our clients look the best they can.
As well as our photographers and designer who bring the ideas to life, it is a complete in-house collaborative effort in our food PR agency to come to the final finished product. To showcase what we do here, we have pulled out some stand out highlights.
￼This month they have taken a make-over to their feed, incorporating white frames to every post and keeping to a 1×1 square crop. This is a sure fire way to create a consistent looking feed without having to compromise on imagery when planning for future posts.
For Feya, we worked very closely alongside our photographers and our graphic designer to create a really engaging landing Instagram feed. With a strong aesthetic and concept in mind allowed us to create the same feeling you get when inside their café on James Street and this is what captivating design should do.
For Gujarati Rasoi we introduced double split images onto the feed this month. These look unique when visiting the feed as a whole, but also work as strong singular images on their own. This is a great way to include more copy to captions as the posts could be spread out to reinforce the same message as well as driving traffic to your feed. It also means that you don’t have to compromise on the orientation of the image you want to post because of Instagram’s restrictive image proportions.