Me:Mo Interactive has recently produced a digital mini-series for Geronimo Inns; entitled “The Awfully Thorough Guide to Being British”.

The series and accompanying booklet are part of a tongue in cheek campaign aimed at foreign media and visitors to London for the Olympic and Paralympic Games. The series was devised primarily as an interesting and creative way to generate press for Geronimo Inns over the summer without using the O word (you’re not allowed to use that word) as well as being stand-alone (and hopefully funny content) that  sits on Geronimo’s website under the Geronimo TV banner.  Additionally the films will be heavily promoted through their social media channels.

The series was shot on location at The Betjeman Arms at St Pancras International and stars Tom Price (Torchwood) as our hapless gentleman guide who shows the viewer through the mine field that is British etiquette.

The first episode is entitled “Manners” the following three episodes will be rolled out over the coming weeks.