London’s restaurant & bar scene is booming, with on average 60 new openings each month. Fears of the market becoming saturated are mixed with sheer excitement as London climbs to the top of the food chain in becoming one of THE most revered capital hot spots in the world when it comes to eating out.
Now more than ever, it is essential for operators in the hospitality industry to stay well clear of complacency with fierce competition to remain relevant becoming increasingly difficult.
It goes without saying that getting the basics right is of the utmost important. Ensuring you can walk before you can run, to guarantee at least initial success.
Key factors that play an integral part of this process are restaurant marketing – both traditional and digital marketing, a dynamic press office activity, strong social media management and creative content creation – all of which is great news for us at Me:Mo as digital PR specialists, we have got this covered.
Everything from devising restaurant marketing briefs, strategic social media plans, press launches and campaigns with longevity as well as creation of digital video content that is used in one of three ways: lo-fi social content; brand focused promo content or editorial content which is then syndicated to the press.
London restaurant PR and marketing is only going to become more relevant as client’s needs and requests become more complex with the need to stay ahead of the game. It’s an exciting but challenging time for the industry, so we keep a close eye on what’s opening up around the corner and ensure we are always one step ahead for both our own success and our food and drink clients.