To help promote the launch, we produced and syndicated a series of 8 short digital films, featuring Phil discussing some of the fundamentals of cooking in a practical and accessible way: Kitchen Foundation.
Each film featured questions sourced from key food & drink media – from bloggers to mainstream media – submitted to us via Twitter, animated across the screen.
Alongside the short films, we made a two part audio podcast, where Phil discussed his life, career and book.
Kitchen Foundation received a significant amount of exposure including coverage in The Times, Huffington Post & Hello! with all the journalists involved promoting to their readers.
iTunes UK promoted the series on its front page and it received 10,000 individual downloads within 2 months of going live.
“Kitchen Foundation represents the culmination of more than 20 years spent at the helm of one of the UK’s finest Michelin-starred restaurants.” – Caterer and Hotelkeeper