With a new Snapchat campaign, the casual wear brand asked its fans in the U.S., U.K., France and Germany to find a crocodile hidden in a series of five 10-second Snapchat videos. A video was released every two weeks featuring someone playing tennis or golf, skateboarding or walking a slackline. Users were encouraged to view the videos, take a screen grab of the exact frame on which the crocodile appeared, and send it back to Lacoste for a chance to get 20 percent off their next Lacoste purchase. Not only did the campaign encourage interaction but it also created a huge amount of brand awareness through the new collection. You can see more examples of Snapchat collaborations here.