Creating innovative, informative and entertaining digital content for brands is a key part of what we do at Me:Mo, something which our team of video and audio producers relish as an opportunity to communicate more than a story: it’s a chance to create a conversation and share values with the wider world. The thing is, it doesn’t matter how innovative, informative and entertaining a piece of content is, if no-one gets to see it then it’s still the coolest album you never heard. That’s why we put just as much emphasis on positioning and developing relationships with key partners to make sure that content gets the audience it deserves through a combination of merit and nous.
That’s why this week we’re particularly pleased to see three Me:Mo productions on the homepage of iTunes UK, one of the most instantly recognisable and vital forums for content distribution.
Our series of short films for the Michelin-starred Galvin restaurants, Cooking With Galvin, takes its place in New and Noteworthy for the second time in its two series. In this series Chris Galvin and Executive Head Chef of Galvin at Windows, Joo Won, talk about their recent research trip to South Korea and the dishes it inspired them to create for the restaurant.
The second New and Noteworthy spot from Me:Mo is taken by The Crime Vault Live – an exciting new audio production for Hachette Digital where bestselling author, stand-up comedian and lately musical wunderkind Mark Billingham is joined by writer and broadcaster Michael Carlson to delve into the world of crime fiction, whether it be on the page, in audio or on the silver screen. Each month they will be joined by some of the giants of crime literature to get inside the mind of the crime writer and under the skin of the genre.
Taking the banner slot just ahead of the new NFL season is much-loved cult American sports podcast Americarnage, a Me:Mo production since 2010 which is not only stronger and more outrageous than ever but also one half of an exciting new partnership with mens grooming range ManCave who have come on board as their headline sponsor. Expect even more sporting insight, cultural incisiveness and serious nonsense to light up the UK American sports scene this Autumn.
All in all, not a bad week for digital content here at Me:Mo.