Take a look at the film we made for our client PPHE the luxury hotel group, with sites across Europe. As part of the PR campaign to launch their new restaurant Florentine, we developed a multi media approach to support a more conventional press outreach. This included shooting a 60-second short film, showing viewers how to make an omelette using an Ostrich egg – one of the staples of the Florentine menu – and syndicating it with the press.
We then secured press coverage using the video on a range of platforms including MSN and Business Insider.
Many media outlets placed the video on their respective social media channels as well, ensuring video views of an astonishing 40 million and counting! Definitely a case of Restaurant PR for a new generation.