Turning Engagement Into Demand

The Pig is a collection of countryside hotels built around a food-first philosophy and a strong sense of place. With nine properties across the UK, the brand had an established storytelling platform. The objective was to ensure that storytelling translated into measurable commercial return.

The focus was on uniting organic and paid social under one clear, commercially driven framework. Activity had been effective in isolation. The opportunity was to connect it.

A full-funnel, social-first paid strategy was developed around The Pig’s existing creative strengths. A detailed audit across all properties aligned audience insight, tone of voice, creative direction and revenue priorities. Organic content, paid media and creative production were then structured to operate as one system rather than separate streams.

Brand-led awareness activity built reach and engagement through considered storytelling. Always-on retargeting focused on high-intent audiences, guiding them from inspiration to booking. The result was a more disciplined, connected approach where content worked harder, attention was converted more efficiently and bookings were driven with greater consistency across the portfolio.