It’s been a big fortnight at Me:Mo. From battling the beast from the east, to some new business wins. All in a day’s work in restaurant PR, right? With all of this, we’ve been planning and implementing our social campaigns for two of the biggest events in the hospitality calendar – Mother’s Day and Easter.
It all begins sat around the sofa (adorned with blindingly lime green cushions FYI), with some of the most creative minds in the industry. We are scratching heads to come up with a campaign to blow the masses out of the water. It takes a lot of umm-ing and ahh-ing, when suddenly ‘bingo’. Someone has an idea (we thought we could smell something burning…). Pens are scribbling, hands are typing; we’re onto a winner.
For Mother’s Day at Côte Brasserie, we ran a campaign hashtag, #MerciBouquet, which invited social users to comment what they would like to thank their mum most for, to be in with a chance of winning fresh flowers for a year from Bloom & Wild. Not only were we delighted with the social response to this campaign, we were also moved and inspired by some of the stories as told by Côte followers. Check it out here. Talking to the people through social media can at times be a very emotive aspect of restaurant PR.
Then it’s onto the next. With Easter just around the corner, we are back to the drawing board. With smaller campaigns, such as for Hungry Donkey (only our *favourite* Greek restaurant), less collective brainpower is required, yet as much care into planning. It takes a lot of reading around the culture and how traditions are celebrated in Greece. This is to be able to communicate the restaurant heritage across social media authentically. Restaurant PR is really not as 2-dimensional as perceived, and learning takes all types of forms. Even if it is learning about the bizarre ‘Red Eggs’ of Greek Orthodox Easter….