Guardian Media

 A rather interesting article in The Guardian online revealed the change in how algorithms are deciphering online content. The approach of ranking distributed content based on its relevance, quality and originality is proving higher than the traditional methods of building links to strengthen SEO. Reassuring news for us here at Me:Mo, with our focus lying heavily on producing high quality digital content to optimise interaction across our social media channels. With this in mind, competing on creativity will only raise the bar to a level where the strength of your campaign will become more and more dependent, not on the weight of your wallet but the creative juices in your brain…

See here for the full article.