Me:Mo Interactive client She Said Beauty successfully hosted the launch of its brand new social networking site this week, at The Soho Hotel.

Guests enjoyed bespoke blue and pink cocktails in the She Said Beauty hues, and canapés including smoked salmon on sourdough toast, and mini Oreo cheesecakes, whilst talking face-to-face with the founder, Ben Aronsten, and the She Said Beauty team. Guests were treated to make-overs and eyelash extensions, and went home armed with a goody bag containing products from brands such as Molton Brown, OPI and AX Paris. Visitors included top brands such as L’Oreal, as well as some of the industry’s top editors, journalists and bloggers from Vanity Fair, ELLE, Red, Tatler, Harper’s Bazaar, Financial Times, Good Housekeeping and more. Several celebrity beauty fans also made an appearance, with Made In Chelsea’s Amber Atherton, Dancing on Ice’s Camilla Dallerup and actress Anna Skellern all attending.