One egg, millions of views

Objectives


  • Create a news story for the restaurant, to communicate the menu USPs

What we did


  • Created a high spec video about how to cook an Ostrich egg, one of the more unusual menu items

Results


  • Seeded the video editorially, generating over 4.5 million views resulting in global enquiries for the menu item
  • Generated over 15 pieces of coverage around how to cook an Ostrich egg