Where tradition meets modernity in food PR

Objectives


  • To launch the new flagship store in central London and communicate the new site location
  • Secure pre-opening press, launch event press and post-launch press
  • Manage and arrange launch event

What we did


  • Invited selected press to film ‘first look’ videos and run on their social channels
  • Invited leading press and influencers to launch event
  • Organised all invitations and RSVPs
  • Secured leading social media influencers for social take over at launch event

Results


  • Total video views – 1,418,000
  • Total guests attended launch event – 229
  • Social reach for posts at the launch event – 133,554
  • 30 pieces of top-mid tier press coverage secured