On 25th May The Caterer held their 2016 Digital Summit, a one-day event at Kings Place in London which explored the technical side of the hospitality industry, the future of the business, modern digital marketing and a whole lot more.


Speakers included Nick Green, the head of sales for Deliveroo, Richard Singer, the president of Travelzoo Europe, Peter Firth, the Insight Editor of futurologists LS:N Global and Fred Sirieix, Me:Mo’s friend and client at Galvin at Windows. Alongside these speakers, Me:Mo’s content director Harry Holgate also took the stage as a part of a panel group discussing modern digital marketing.


Chaired by Caterer editor Amanda Afiya, the panel also included James Lewis, the creative director of the Gautier Group and Vikki O’Neill of VON Marketing. Together they were tasked with a wide range of questions on the finer points of the digital marketing mix, social media management, how to respond in a crisis and a whole lot more. Key topics also included the best way to respond to Twitter disasters, the place of TripAdvisor and how best to manage both the good and the bad which springs up there, dealing with the media online and the use of imagery and video in the social media mix. There was then a selection of questions from the capacity audience which were made up of a wide range of hospitality professionals from all points of the spectrum – from group managers and directors to solo operators and restaurateurs.


The hour proved far from sufficient and it was only friendly yet determined chairing from Amanda Afiya which stemmed the flow of questions as the audience keenly soaked up what the speakers had to say and gave way to the draw of lunch which was served straight after the session.


This is not the last time Me:Mo will take the stage this year, stay tuned for more.