With the increasing digitisation of the media industry, bloggers are becoming more important to brand awareness everyday. More people access information through their smart phone than do their desktops now so print media really doesn’t stand a chance. With this in mind, it is easy to see that online influencers are integral to campaign success and general publicity. We strive to create partnerships with third party companies, such as Yelp, Zomato, LastMinute.com, etc to produce events targeted at bloggers and social media friendly people. This in turn leads to great coverage on the night itself and a huge amount of traffic to our clients’ social media platforms, whether that be Facebook, Twitter or Instagram.