With ease of access to information ever growing, it is becoming increasingly more important for brands to appeal to the public before their attention wavers. The frequent use of images on social media, rather than purely copy based posts, supports this theory and shows that visual stimulation is the way forward.
With this in mind, we’ve gone one step further with our client Le Pain Quotidien. There’s nothing more stimulating, visually, than a video which is why we’ve integrated brief but effective clips into our social campaigns. Hitting 80 likes on Instagram isn’t a common occurrence and the comments about the video speak for themselves. Anyway, enough of this unstimulating copy, see the video for yourself here.