As someone who works in restaurant PR, it’s always a wonderful feeling when you open a magazine to see one of your clients beaming right back up at you. There it sits, seemingly emitting a celestial glow, like a pure and perfectly formed new-born in the eyes of its mother, whilst everything else on the page fades into insignificance. You glance around at your fellow commuters, eager to share the moment of pride, sending a knowing grin and sage nod in the direction of the blank face and vacuous eyes of the man opposite you.
It’s particularly nice when that client happens to be occupying a double page spread in a popular and widely circulated title such as, say, Time Out. Which is exactly what happened this week when the mighty Japan Centre took pride of place among the hallowed London publication’s Food pages. And rightly so, given the success of the opening of their new flagship store on Panton Street last month, which has given Japanophiles far and wide a reason to rejoice.
From CEO Tak Tokumine and his team, the new Japan Centre offers a truly unique dining and shopping experience and is undoubtedly the hottest new destination for fans of Japanese food, cooking and cuisine in the capital. As a restaurant PR agency who have worked with the Japan Centre for a number of years, we love seeing projects like this go from a mere vision to a bricks-and-mortar, packed-to-the-rafters, fully-fledged-and-thriving reality.
From Tania Ballantine’s favourite of Tuna tataki noodle salad, to the pillowy Char siu barbecue pork hirata buns, and prawn tsukune (skewered balls), there’s something here for all tastes. For a bit of hands-on fun, customers can take the magic home by visiting the mountain of miso towering over one of the stands – simply fill up your cup, buttercup, and take home to transform into miso soup later with a mere slosh of hot water.
So if our (somewhat biased) viewpoint as restaurant PR-agency-come-loving-mother won’t convince you, hopefully the wisdom of the coveted double page spread will.