In today’s world, it is nigh on impossible to neglect the importance of digital and the speed at which it is evolving. The impact it has had on the Restaurant PR industry has been considerably marked and here at Me:Mo, we pride ourselves on putting digital at the forefront of what we do.
As a new age hospitality PR agency, we have always included digital as part of our core offering to clients, giving us an extra string to our bow when it comes to garnering press attention, gaining traction on social media and raising general brand awareness.
As a leading food and drink PR agency, we cannot rely on traditional press outreaches alone to secure press coverage for our clients. We have to move with the times and embrace new technology and ways of working to stay ahead of the game. Not just for us but for our client’s sake as they face increasing pressure and competition to grab customer’s attention.
We practice what we preach and the results have been tried and tested on numerous occasions. Here we just wanted to shout about on example in particular which has set the golden standard for showcasing just how powerful digital can be in the media.
Florentine, a recently launched all-day dining restaurant and bar on London’s buzzing South Bank brought with it a unique offering of a giant Ostrich Egg, served up as a Full English with all the trimmings. Yum.
Immediately we see this as their USP and jumped straight on the digital wagon, commissioning our Head of Production for Me:Mo TV, BAFTA award-winning, Marc Reeks to get down to Florentine to shoot a 60-second ‘How to cook an Ostrich Egg’ video with Head Chef Ryan Matheson, just in time for Easter.
The results; eye-poppingly amazing, and are still rolling in. Key wins include Time Out, Emerald Street, Mr Hyde, Buzzfeed and LAD Bible all with viewing figures in the very high thousands and low millions.
But, the most impressive of all to date has been the syndication of video to Business Insider UK. Here, our Ostrich Egg video not only went nationwide in seconds few but in days had gone viral, with global viewings figures coming in at over 24 million – and still counting!
Not only has the demand for Ostrich Eggs sky-rocketed at Florentine but the restaurant has now been taking bookings from as far as Asia and America from intrigued guests desperate to pre-order an Ostrich egg for their next trip to London – and Florentine. Job done.
In writing this we have also been asked to share our video content with Business Insider USA, based in New York, to share it across the pond with fellow viewers so who knows where that might take us!
Needless to say, our 60-second Ostrich Egg video has garnered more reach than we could have ever anticipated, and certainly far wider than any other national print publication or indeed online medium.
The proof is in the pudding. Video works. FACT.