As we come to the end of January we have been looking back at what was trending for the first month of 2018 across social London’s restaurant social media. The big stand out social media trend was Veganuary which a number of London restaurants got involved with, encouraging guests to ditch the meat and go for veggies.

At the time of writing this the Veganuary hashtag had been used 238,505 times on Instagram, across restaurant social media.

London’s restaurant social media channels were filled with plant based dishes in January with a number of restaurants offering exclusive vegan menus with limited edition dishes.

Here’s some of our favourites…

Foley’s in Fitzrovia embraced by not serving any meat or fish in the restaurant throughout the whole month of January. Absolutely every dish was to be either vegetarian or vegan.

Yo Sushi added three vegan dishes to its conveyor belt in celebration of Veganuary, each costing just £2.80. The additions included a green gyoza made with spinach and filled with vegetables, crispy cauliflower marinated in spices and topped with red chilli and a hot agedashi tofu dish with ponzu sauce, daikon, ginger and spring onions that contained just 86 kcal.

You could even get a peanut butter pizza at Four Hundred Rabbits’ two London restaurants throughout Veganuary in partnership with Pip & Nut. The sourdough base was topped with squash pesto, roasted beetroot, chickpeas, crispy onions, celery and sultanas, as well as a good lashing of Pip & Nut’s Crunchy Maple Peanut Butter.

Our clients Shoyru and Sakagura both offered detox menus for January focusing on vegetarian dishes and ingredients to support the body following on from the Christmas slump.

London Restaurant’s social media channels are always full of trending hashtags to maximise the engagement and following for their social platforms, and this was no exception during Veganuary. In addition to London Restaurants driving their social media engagement, Veganuary also received lots of press exposure as a marketing initiative in London and therefore was a huge calendar activation for lots of restaurants to be involved with.

So, in addition to supporting the social engagement of London restaurants, Veganuary supported healthy eating and encouraged Londoners to consume and understand more vegan and vegetarian food and ingredients – all in all, a winner!

This just goes to prove the power of restaurant social media in marketing new menus, campaigns, launches – anything happening in the restaurant world and, more importantly, the role of restaurant social media in getting bums on seats!