Robuchon – The iconic French restaurant L’Atelier Robuchon returns to London taking residence at the group’s Comptoir Robuchon located in the heart of Mayfair.

What we did

Me:Mo were appointed to handle the opening communications and launch party of Mayfair’s L’Atelier Robuchon. Leading the announcement with a Standard exclusive, the campaign achieved coverage across top tier titles including Vanity Fair, Bloomberg, Forbes, Esquire, Urban Junkies, Metro and local titles such as The Mayfair Times. Working with VIP talent at the launch event assisted in securing diary press for the launch in Hello! Magazine, The Daily Mail and Mail Online.

Results

• 175 pieces of press coverage
• 25 influencer attendees to launch party
• 3.2 million social media reach achieved in the first month
• 4.9 billion press reach through print and digital titles