Calling all Social Media Managers – TikTok Specialist!

ABOUT US:  

The Me:Mo team comprises digital marketing specialists, social media experts, experienced PR professionals, and content creators. 

We represent some of the most established and successful restaurant and hotel brands in the business, alongside a range of up-and-coming independents, helping them develop unique and creative communications strategies.  

Our primary services are PR, social media management, digital marketing and local marketing, all underpinned by a strong creative division that offers in-house photography, videography and graphic design. 

Me:Mo offers a progressive environment with regular team socials and other perks, generous annual leave, and formal on-the-job training. We’re a sociable bunch who pride ourselves on having a strong culture and love nothing more than getting together regularly.  

JOB DESCRIPTION:   

The Social Media Manager – TikTok Specialist will report into the Head of Social, supporting in devising and implementing strategy that delivers success across social media for all clients, with a focus on TikTok. They will have experience managing successful TikTok channels and don’t shy away from taking on trends with a reactive approach to content creating to make sure they never miss a beat. A full understanding of tone and approach to TikTok will be integral to this role, with strong experience in editing and optimising content for this channel.  

A passion for social media, trends, content creating, and social-first campaigns in the hospitality space is key alongside an eye for detail from copy to content. This person will have a flair for creative copywriting that stops the scroll and builds brand storytelling across all social touchpoints from captions to bios. Always having a finger on the pulse and being one step ahead of the latest trends from audios to hashtags to transitions is integral to solidify yourself as a key player in the social media and content team. Aside from an obsession with all things social, an individual who can coordinate various departments from junior support to graphic design is essential in managing the success of campaigns. This person will be an excellent relationship builder, sharing our passion for social media with clients and being the go-to person for all burning social questions. Managing client comms will be a significant portion of this role, from sharing content plans to discussing reporting and analytics. The ideal candidate will be results driven, with strong organisational skills and a team player who doesn’t shy away from getting involved in every aspect of the agency.  

As well as leading on client accounts, you’ll play a pivotal role for the agency, encompassing but not limited to:  

RESPONSIBILITIES:  

• Be extremely knowledgeable and passionate about the hospitality space, always in the know about the latest openings, brand collabs and industry-leading campaigns 
• A content creating whizz, capturing and editing compelling social-first video and imagery on iPhone 
• Contributing to social-first campaign concepts, from ideation to output 
• Collaborating with Head of Social Media to improve agency processes and ensure efficiency across social media management practices 
• Manage social media content calendars, from grid planning to copywriting to hashtag strategy, ensuring all content is scheduled using Sprout 
• Manage standard of social output across accounts to ensure consistency and best-in-show creative with unique and original content across video, static posts and IGS 
• Be extremely knowledgeable in all areas of social media, including strategies, content creation, agency practices, reporting and budgets 
• Brief creative team on animations, graphics and ad hoc creative required for social campaigns 

• Writing shoot briefs with specs for social campaigns to build brand messaging that will be rolled out to achieve wider campaign/client objectives, ensuring all shoots have a strong BTS component to supplement final campaign delivery across social 
• Understanding of social media analytics, the latest TikTok trends, detailed reporting and measuring success against KPI’s and industry benchmarks 
• Strong attention to detail and the ability to deliver high-quality work with quick turnaround times 
• A deep understanding of what makes content exciting and shareable across all social channels and a keen interest in emerging social media platforms 
• Highly organised with experience working alongside client services teams, creatives and production teams 
• Basic understanding of Adobe Creative Cloud – Lightroom, Photoshop, InDesign, Illustrator, Premiere Pro   
• Attend regular client meetings alongside the client services team 
• Continually monitor and track social media performance and analytics for all posts and frequently find ways to improve on those metrics by testing new approaches and formats 

Experience in paid social is not essential but preferred 

To apply, please send your CV and cover letter to Lou@wearememo.com