London || Dubai
CORD by Le Cordon Bleu. A unique dining concept all under one roof featuring a fine dining restaurant, a café and culinary institute
The first of its kind, we launched CORD by Le Cordon Bleu. A unique dining concept all under one roof featuring a fine dining restaurant, a café and an outpost to the London Le Cordon Bleu culinary institute.
What we did
Our strategic launch campaign and sell in tactics delivered over 58 pieces of media coverage across trade, consumer, broadcast and national media with an additional 30 social media influencers from food, drink, lifestyle and travel visiting CORD delivering social posts and reels throughout the launch phase.
Results
- Launch exclusive: with Evening Standard
- Social media influencer exclusive: with @byevapiskadlo (185k followers)
- Broadcast interviews: with Monocle Radio and French London Morning, featuring President and CEO of Le Cordon Bleu, Mr Andre Cointreau
- National restaurant review: Giles Coren, The Times Magazine
- Coverage highlights: Evening Standard, ES Magazine, Conde Nast Traveller, The Nudge, Vanity Fair, The Times Magazine, Waitrose Weekend, The Glossary, Global Traveller, The Week, Hot Dinners, The Drinks Business, Hello! Magazine, Square Meal
- Influencer highlights: Eva Piskadlo, Felicity Spector, Maria Joynson, Maya (@afoodiegirl), Duyku (@eatnlondon), Nathan Rollinson and Yasmin Enger
Contact us
To find out how our approach can help you - send us the form below with some basic information and we'll be in touch to discuss the finer details.
