The BoTree – Conscious Luxury comes to London with the opening of The BoTree. The hotel is a brand new building comprising 199 guest rooms, including 30 suites, and sits just at the point where Marylebone, Mayfair and Soho meet.

Conscious Luxury comes to London with the opening of The BoTree. The hotel is a brand new building comprising 199 guest rooms, including 30 suites, and sits just at the point where Marylebone, Mayfair and Soho meet.

What we did

From branded taxis to VFX teaser videos to curated influencer gifting, we made sure The BoTree landed in style as we cut through the noise of 2023 hotel openings. Partnering with Molto Music for an evening of drinks and dancing, we invited our network of London influencers and creators to an unforgettable night. Keeping the post-launch buzz going, a robust social media strategy focused on brand messaging and growth has successfully established the hotel in those crucial first months.

Results

  • 2.5 thousand followers in launch week
  • 1.5 thousand profile actions and click through to website
  • 2.3 thousand engagements on launch night
  • Over 1 million organic reach

Contact us

To find out how our approach can help you - send us the form below with some basic information and we’ll be in touch to discuss the finer details.

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