The Power of Digital in Restaurant PR

Viral video and Restaurant PR campaigns

In today’s world, it is nigh on impossible to neglect the importance of digital and the speed at which it is evolving. The impact it has had on the Restaurant PR industry has been considerably marked and here at Me:Mo, we pride ourselves on putting digital at the forefront of what we do.

As a new age hospitality PR agency, we have always included digital as part of our core offering to clients, giving us an extra string to our bow when it comes to garnering press attention, gaining traction on social media and raising general brand awareness.

As a leading food and drink PR agency, we cannot rely on traditional press outreaches alone to secure press coverage for our clients.  We have to move with the times and embrace new technology and ways of working to stay ahead of the game. Not just for us but for our client’s sake as they face increasing pressure and competition to grab customer’s attention.

We practice what we preach and the results have been tried and tested on numerous occasions.  Here we just wanted to shout about one example in particular which has set the golden standard for showcasing just how powerful digital can be in the media.

Florentine, all-day dining restaurant and bar, launched almost two years ago on London’s buzzing South Bank bringing with it a unique offering of a giant Ostrich Egg, served up as a Full English with all the trimmings. Yum.

Immediately we saw this as their USP and jumped straight on the digital wagon, commissioning our Head of Production for Me:Mo TV, BAFTA award-winning, Marc Reeks to get down to Florentine to shoot a 60-second ‘How to cook an Ostrich Egg’ video with Head Chef Ryan Matheson, just in time for Easter.

The results; eye-poppingly amazing. Key wins included Time Out, Emerald Street, Mr Hyde, Buzzfeed and LAD Bible all with viewing figures in the very high thousands and low millions.

But, the most impressive of all was the syndication of video to Business Insider UK. Here, our Ostrich Egg video not only went nationwide in seconds few but in days went viral, with global viewings figures coming in at over 50 million!

Not only did the demand for Ostrich Eggs sky-rocket at Florentine but the restaurant has since been taking bookings from as far and wide as Asia and America from intrigued guests desperate to pre-order an Ostrich egg for their next trip to London – and Florentine. Job done.

Needless to say, our 60-second Ostrich Egg video garnered more reach than we could have ever anticipated, and certainly far wider that any other national print publication or indeed online medium.

The proof is in the pudding. Video works. FACT.