Renowned Brunch Spot Apple Butter Launched In Langham Place!

What we did

Me:Mo launched a new site at Langham Place with a targeted press and influencer strategy as well as orchestrating an influencer lunch in the first week of opening. Key influencers included @themunchbrunchkids (100k), @a_london_story (121k), @eatnlondon (115k), @londoncoffeeshops (239k) and @coffeandbrunch (80.1k) to create hype around the new site.

Results

• Strong social media coverage in opening weeks, with reels going out from key influencers with a total reach of nearly 3 million.
• Pre-opening news featured in key consumer and trade titles, including Hot Dinners, The Caterer, The Infatuation
• Consistent follower growth established on @AppleButterCafe on Instagram
• Uptick in lunch time dining following the influencer lunch.