Restaurants, hotels, bars & brands · Digital Marketing · London
Digital
Marketing
Paid social, Google Ads, SEO, AI search and CRM for your brand across London and the UK.
Hospitality digital marketing in London: Digital that knows
the whole story
Paid social, Google, SEO, AI search, websites and CRM, planned by specialists who collaborate with our PR, social, content and brand strategy teams. Every campaign starts from one brief, so the ads, coverage and feed keep a consistent narrative.
Briefed together
Our paid and search specialists brief content creators alongside our organic storytelling team. The targeting and the creative are shaped together, so every ad is made for paid from day one, and the best organic content can become an ad.
Amplifying everything else
A piece of press coverage, a creator partnership or a brand moment gives the digital team something to push. We put spend behind it, capture the searches it creates and bring the people who find you back through CRM.
Budget follows results, channel by channel. We report in bookings.
Our services
Paid social & Google Ads management: Paid media
Digital strategy A plan tied to revenue before any budget goes live.
- Audit of paid, organic, CRM and website
- Audience segmentation and targeting
- Budget phasing across the trading year
- Revenue forecast and KPIs agreed
Paid social Meta and TikTok, from first view to booking.
- Account build or restructure
- Prospecting, retargeting and CRM audiences
- Always-on activity, plus openings, launches and events
- Budget management and pacing
Google Ads Search, Maps and Performance Max.
- Brand campaigns that protect your name
- Local, non-brand and competitor campaigns
- Keyword, negative and bid management
- Search activity for seasonal and ticketed moments
Tracking & reporting From the first click to the reservation system.
- Pixel, Conversions API and event tracking
- GA4, Google Tag Manager and booking engine tracking
- Cost per booking and ROAS by channel
- Monthly report with commercial commentary
The work
THE PIG
Driving revenue through paid social
Mason & Fifth
94% lower cost per booking
Big Green Egg
Recipe-led paid social
Paid social audiences & ad creative: Audiences & creative
Every ad made for the people who see it
Audiences built around how your customers decide, and ads custom-made by our creative team for the placement.
Audiences
- Place: neighbours, office workers and visitors, each with their own budget and ads
- People: personas built from your bookings, CRM and reviews
- Signals: lookalikes of your best guests, and anyone who watched, engaged or visited
- Moments: budget weighted to your trading calendar, day-parts and key dates
Creative & testing
- Ads briefed for paid from day one
- Testing on hooks, formats, copy and placements
- New creative in, old creative out, every week
- Ad copy written in your own tone of voice
Restaurant & hotel digital marketing funnel: The booking journey
-
Discover
- Meta and TikTok prospecting across your catchment
- Measured on reach and watch time
-
Consider
- Retargeting anyone who watched, visited or engaged
- Measured on site visits and cost per click
-
Book
- Brand, local and ‘near me’ search on Google
- Measured on cost per booking and ROAS
-
Return
- Welcome, post-visit and reactivation emails
- Measured on repeat visits and revenue
SEO, AI search, website & CRM: Search, site & CRM
Organic & AI search
Found on Google and in AI answers.
- Technical SEO audit and action plan
- On-page and local SEO, Google Business Profile
- Content for intent-led search
- Visibility in ChatGPT and Gemini answers, tracked through Peec AI
Website & conversion
More of your visits turned into bookings.
- UX audit and journey mapping
- GA4, GTM and booking engine tracking
- Landing pages for paid campaigns
- Conversion testing roadmap
Email & CRM
First-time guests brought back.
- Database audit and segmentation
- Welcome, post-visit and reactivation flows
- Campaigns planned to your trading calendar
- Open rate, click and revenue reporting
How guests find restaurants, bars & hotels online: AI-driven search
Only a handful of brands make the grade
Ask ChatGPT or Gemini for a recommendation and it names three to five places, then stops. It cross-references press, social, reviews and search before it answers. Visibility now comes from all of them working together.
83%
of restaurants never appeared in ChatGPT search results. On Google, the figure is 14%.
Local Falcon, 2026
45%
of consumers now use AI tools for local recommendations, up from 16% at the start of 2025.
BrightLocal Consumer Review Survey, 2026
84%
of AI answers are shaped by earned coverage and third-party content. Paid ads account for 0.3%.
Muck Rack, What Is AI Reading?, 2026
| Where guests look | What it relies on | What we do |
|---|---|---|
Google Search & Maps | Your Business Profile, reviews, site content and brand search. | Local SEO, a maintained Google Business Profile and brand campaigns. |
AI answers | Structured data, citations and what others say about you. | Data, content written for real questions, and visibility tracked through Peec AI. |
Social feeds | Short-form video that stops the scroll. | Paid social built from the audiences in your catchment, with creative made for each placement. |
Your website | A clear, fast route to the booking. | UX audits, campaign landing pages and tracking through to the reservation system. |
The inbox | A reason to come back. | CRM flows and campaigns planned to your trading calendar. |
How our digital retainers work: How your retainer works
Onboard & audit First 30 days
- Full channel audit
- Pixel, GA4 and booking engine tracking
- Who is bidding on your name
- Audiences built from your CRM
Optimise Every week
- Budget pacing
- Bid and targeting changes
- Creative updated
- Weekly status update
Report Every month
- Report with commercial commentary
- Cost per booking by channel
- Next month’s creative brief
Review Every quarter
- Strategy review
- Budget phasing for the trading calendar ahead
- Updated revenue forecast
Your feed and your ads have different jobs
Organic is for the people who already follow you, and is measured on saves, shares and follower growth. Paid is for new guests in your catchment and those close to booking, and is measured on cost per booking. Both are planned by the same expert team.
Restaurant digital marketing questions
Questions we get asked
What does a restaurant digital marketing agency do?
MeMo runs paid social, Google Ads, SEO, AI search visibility, website conversion and email CRM for restaurants, bars and hotels. Everything is tracked through to the reservation system and reported monthly as cost per booking and return on ad spend.
Should my restaurant spend on Google Ads or paid social?
Usually both, doing different jobs. Paid social on Meta and TikTok reaches people in your area who aren’t searching yet. Google catches the people already looking, and protects your name from OTAs and competitors. We split budget based on which channel is bringing in bookings.
How do you measure digital marketing for restaurants?
In bookings. We set up the pixel, GA4 and booking engine tracking in month one, then report cost per booking, ROAS and blended cost by channel every month, with commercial commentary. KPIs are agreed in writing during onboarding.
How do I get my restaurant recommended by ChatGPT?
AI tools recommend the places they see mentioned consistently across press, reviews, social and well-structured websites. We work on the parts you own: structured data, content that answers real questions, and a maintained Google Business Profile. Then we track how often you appear using Peec AI. Our PR team covers the earned side.
How much should a restaurant spend on paid media?
It depends on your covers, your catchment and your trading calendar. We recommend a monthly budget in the strategy, phase it across the year and adjust it against cost per booking. Media spend is paid directly by you to the platforms.
Who makes the ads?
Our creative and content team, working alongside the paid specialists. Every ad is briefed for paid from day one and made for the placement it runs in. If you have an in-house team, we write the ad copy and build ads from the assets you supply.
What access do you need to get started?
Access to your ad accounts, website, analytics, booking platform and CRM. That lets us track bookings properly and build audiences from your guest data. Access is set up during the first month.
Are you a London digital marketing agency?
Yes. MeMo is based in London and runs digital marketing for restaurants, bars and hotels across the UK.