A Winter Terrace for Dry January

During the dry month of January, LAVO partnered with Komos to create a cosy Winter Terrace—a warm and inviting retreat featuring a fireplace, plush blankets, cushioned chairs, and heaters. Guests could also enjoy zero-proof alternatives from LAVO’s signature cocktail menu. MeMo played a key role in hosting the Winter Terrace launch, securing high-profile press and influencer attendees for the drinks event and an exclusive press dinner that followed. Journalists from top publications, including Marie Claire, The Sauce, and Mail Online, were in attendance, ensuring widespread coverage and buzz.

Results:

• 9 pieces of coverage total
• 10,869,730 total reach

Coverage Wins:

• Metro (10,000,500): 13 of the Best Things to do in London This Weekend (11-12 Jan)

• Secret London (641,180): 25 Fantastically Fun Things to do in London This Weekend (January 3-5)

• Luxury London (90,460): Brilliant Things to do in London this January 2025