Viral Social Campaign

An independent ‘all day dining, for all occasions’ hotspot, The Good Egg serves up vibrant, colourful plates that are both belly and Instagram friendly. Inspired by Middle Eastern street food, the menu features an array of colourful classics – just try to resist their Babka of the day.

Any Stokey local worth their salt knew about The Good Egg. So, when you’re in charge of launching their newest Camden site, you’re going to go at it with a bang. With a short lead-time, we built authentic yet stylised lo-fi teaser content that went viral ahead of bookings going live. Not to mention we brought in key titles such as Hot Dinners and Evening standard – plus a swathe of influencers to keep the reviews flowing through the first month.

A masterclass in virality, here are some key Good Egg moments:

• 3 million+ views on a viral teaser reel and TikTok
• 117 pieces of media coverage
• 120 million social media influencer reach
• 61 million press reach through print and digital titles