Introducing Torstig: Brighton’s First Alcohol-Free Bar Pops Up in Hoxton for Dry January

The bar has been selected as the Official Bar of Dry January

Torstig, the famed alcohol-free bar from Brighton, is bringing its innovative concept to London’s Hoxton for a limited two-week pop-up event from 5th to 20th January. Aptly named Torstig, meaning “thirsty” in Danish, this establishment has been selected as the Official Bar for Dry January.

Danielle Houliston, Director of Fundraising and Engagement at Alcohol Change UK said: “We are so proud to have Torstig join us as an Official Venue of Dry January® 2024. Whether you are taking part in Dry January®, moderating throughout the year or don’t drink at all, having a place where you can enjoy a wealth of alcohol-free drinks all whilst still having an amazing experience, is so important. A huge 86% of daily heavy drinkers who have successfully taken back control of their drinking say that alcohol-free alternatives played an important role for them, so Torstig’s commitment to change the way people view alcohol-free drinks is just one of the reasons why we are so excited to have them as our partner this year.”

Torstig is set to revolutionise the world of alcohol-free cocktails, meticulously crafting their signature serves to capture the essence of beloved classics. The secret to their success is the extensive research that goes into each drink and the use of premium alcohol-free products.

Founded by husband and wife duo Luke and Emmi,  Torstig is a love letter to Copenhagen’s low and no-alcohol culture. They’ve poured the same level of attention to detail into crafting their no-alcohol concoctions as you’d find in traditional cocktails. To streamline the ordering process, the cocktails have been carefully developed, ensuring that even seasoned drinkers can recognise the familiar flavour profiles. The list at Hoxton offers a broad range for all types of cocktail lovers, including the best sellers below.

Tumbol – If you like a Negroni. Tumbol emulates the classic Negroni, known for its bittersweet and sophisticated taste. The drink starts with recreating the distinct bitterness traditional Campari but replaces it with a hibiscus-based alcohol-free spirit. The Danish Gin provides herbal and botanical notes, reminiscent of gin’s characteristic flavours. The AF dry Vermouth adds a touch of dryness and complexity, balancing the sweetness of the hibiscus.

Orso – If you like an Old Fashioned. Orso pays homage to the timeless Old Fashioned. The flavours are rich and deep, with the warm, caramel notes of a traditional Old Fashioned. Orso is the embodiment of classic sophistication, with a touch of sweetness and a lingering, slightly smoky finish.

Cocktails are priced at £9 with simple serves at £7, and many of the premium ingredients used are proudly British-made. The remainder of the list includes Torstig’s ‘mood altering’ simple serves made with Three Spirit and Wild Eve. The spirits work by combining active plant ingredients, enjoy euphoric feelings from guayusa and schisandra in Livener, connected bliss with cacao and lion’s mane in Social Elixir, and wind down with terpenes in Nightcap. The menu also boasts popular brand Strykk within the signature cocktails and on offer as a simple serve.

Torstig will open at 93 Kingsland Road from 5th January to 20th January, details for the events running over this period will be shared via Torstig’s Instagram and Website.

www.tø | @torstig_

Like what you see? Why not check out some of our other blogs HERE!


Contact us

To find out how our approach can help you - send us the form below with some basic information and we’ll be in touch to discuss the finer details.

  • This field is for validation purposes and should be left unchanged.