Los Angeles-born yogurt café, bar and lifestyle brand Go Greek Yogurt will make its UK debut in London this July. The fast-casual brand is bringing its health-forward menu, centred around authentic Greek yogurt, to the capital.
Go Greek Yogurt is opening a 620-square-foot site on South Molton Street. Designed in the brand’s signature Mediterranean-inspired aesthetic, with blue-and-white tiling and natural wood accents throughout, the venue will feature a made-to-order yogurt bar, self-service frozen yogurt machines and indoor and outdoor seating.
Imported Greek yogurt sits at the core of the menu, handcrafted using traditional Greek recipes and the concept of meraki (creating with passion). The offering includes Classic and Frozen Yogurt bowls with house flavours such as Plain Tart, Greek Honey and Chocolate, alongside vegan options, all customisable with a variety of toppings from fresh fruit and berries to nuts and seeds. Savoury yogurt bowls are topped with premium ingredients including avocado, Persian cucumbers, Serrano chilli peppers, grape tomatoes and Kalamata olives. Go Greek Yogurt will also serve a selection of yogurt-based smoothies.
More than a traditional Greek yogurt brand, Go Greek Yogurt champions nutrient-dense, functional food, guided by the Mediterranean philosophy of intentional living and eating. Made using time-tested techniques rather than heavily processed ‘Greek-style’ alternatives, the yogurt delivers a naturally thick, creamy texture while retaining key nutritional benefits. Rich in protein, probiotics, calcium and vitamin B12, it is also lower in sugar and carbohydrates than many conventional yogurts, while reduced lactose and naturally occurring potassium and iodine support digestion and overall wellbeing.
Go Greek Yogurt’s London opening marks the next phase of the brand’s global expansion. Founded in Los Angeles in 2012 by Tanja Murgel-Subotic alongside her husband, David Subotic, and business partner, Jonathan Williams, the concept was inspired by Tanja’s time living in Greece and her ambition to bring the country’s culture of natural ingredients, community, and mindful eating back to the United States.
Since launch, Go Greek Yogurt has cultivated a high-profile celebrity following, counting Blake Lively, Gigi Hadid, Jennifer Aniston and the Kardashians among its devotees.
Today, Go Greek Yogurt operates more than 20 locations across the United States and the Middle East, with plans to expand to 50 locations globally by 2027. Its latest franchise debut in New York City in April 2026 drew queues around the block and quickly became a viral social media sensation.
For more information contact gogreek@wearememo.com
