Me:Mo was enlisted by The Bok Shop; the Brighton-born premium fried chicken brand, to announce their expansion plans to open a grand total of 10 new restaurant openings in the next two years, to the media.
Armed with a deliciously positive story and some serious gusto to achieve the results these guys deserve, the exclusive was secured with Big Hospitality who ran the story on Thursday 18th February online, in their newsletter and on Twitter with a grand reach of 227,500 of their foodie-loving readers.
The story all began when four friends from Brighton and London joined forces to launch a new restaurant opening named, the now cleverly known, The Bok Shop, championing free-range fried chicken burgers, wings and tenders with an equal focus on vegan creations and home-made sauces.
The Founders Jamie O’Mara, Howard Kaye, Saul Burman and Matthew Dimmack teamed up with published chef Adam O’Shepherd to create an authentic chicken shop menu with a Bok Shop twist and spent over a year on menu-development ahead of opening.
With Jamie and Howard both growing up in South and North London respectively, the new restaurant opening is inspired by London’s fried chicken culture. The menu features contemporary twists on nostalgic street style food with influences from Asia, Southern U.S.A and London. In 2018, after building a local following in Brighton, the team expanded and built a 90-cover restaurant complete with retro arcade machines in Eastbourne’s, The Beacon.
As the market recovers from Covid, it’s even more exciting to see the exciting independents that are starting to emerge and as we all know, we’re dying to see more of these positive stories with four hard-working guys, serving up really high-quality grub.
We weren’t surprised that the exclusive served like a domino effect in the trade world, getting swiftly picked up by The Caterer, with Sophie Witts picking up on one of their key new restaurant openings with the 100-cover venue in Southampton’s West Quay in summer 2021. New pieces set to emerge are within other leading trade title, Propel as well as Catering Today.
Co-founder and all-round lovely guy Jamie O Mara sums up the new restaurant openings perfectly by saying:
“We never in our wildest dreams thought that we would be sharing what we created at our little shop in Brighton with the rest of the UK. It’s been a hard slog filled with failures and success, amplified by the pandemic, but all in the name of growth, both as individuals and as a company.”
So, the only thing left to know now is – when are you gonna chicken them out?
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