Lunar New Year 2025

Results:

• 27 pieces of coverage total
• 36,046,953 total reach
• 14 pieces of Chinese New Year from event and pitching – 3.2m reach
• 6 Pineapple Pastries coverage
• 3 Evergreen roundups

Coverage Wins:

• Secret London (641,180): 10 of the Best Ways to Ring In the Lunar Year in London

• The Handbook (557,200): The Best Foodie Bookings to Make for Lunar New Year

• The Nudge (252,300): Lunar New Year 2025

• Secret London (641,180): Celebrate the Year of the Snake with these exclusive new Lunar New Year menus

Influencer Coverage

• Londonispink (204,000) – REEL , 3xIGS
• Jcpeters_ (172,000) – 3xIGS
• Littlefoodblogger (22,900) – REEL
• Eat.snack.repeat (84,500) – 1xIGS