Pizza Pilgrims Launches ‘Vitamin P’ with 100% Vitamin D

Bringing a Slice of Sunshine to January

January might be the UK’s gloomiest month, with short days, grey skies and even a “Blue Monday” to contend with, but Pizza Pilgrims is flipping the script with the launch of Vitamin P, a feel-good guest pizza designed to bring a little sunshine (and a serious dose of vitamin D) to the start of 2026.

Available from 5 January to 8 February, the limited-edition Vitamin P pizza (£13.95) is built around a hero ingredient: UV-enriched shiitake mushrooms, grown by a pioneering UK producer. When exposed to UV light, mushrooms naturally convert their ergosterol into vitamin D, meaning just 75g can help people reach the UK’s recommended daily intake of 10 micrograms during the darkest time of year. With around 100g of these boosted mushrooms on every pizza, Vitamin P offers a delicious way to top up a nutrient many of us fall short on in winter.

The pizza pairs hearty, comforting flavour with fresh, vegetarian ingredients. Oven-roasted UV-enriched shiitake mushrooms sit on a mushroom pesto base, topped with Fior di Latte, smoked Provola mozzarella, extra virgin olive oil and a rich egg yolk for an extra hit of vitamin D.

Launching alongside the pizza is the Lem Spritz (£4.50) – Pizza Pilgrims’ zingy, alcohol-free drink blending ginger, lemon, house-made hot honey, mint and sparkling water, finished with a lime wedge. Packed with natural vitamin C, B-vitamins and antioxidants, it’s the perfect partner to Vitamin P and a bright lift for a resolution-filled month.

The Vitamin P pizza is available for eat-in, click & collect and Deliveroo at all Pizza Pilgrims pizzerias.