SEO 101

SEO in layman’s terms

SEO stands for “search engine optimisation”. It is one of the most important tools in restaurant marketing. SEO is the way to get your website to the top of search engines without a huge advertisement budget. In 2018 it is imperative to have your website ranking on Google. Google is the biggest referrer in the world and if your business does not have a good ranking online you will be missing out on a lot of business.

With SEO there is no overnight success and not a quick job. However, there are many tactics you can use to get your website ranking. Once you have selected your keywords using tools such as Google Keyword Planner, you will then have to then work out a strategy to start ranking. Below we have shared two of the most effective ways to get your website ranking.

Optimisation

Optimising your website is very important. Making sure that your keywords are plugged into every part of your website is the way Google interpret how and where to index your website and pages. First of all, the copy written on the website will need to be optimised for the keywords selected. Once this has been completed all ‘meta tags’ and ‘alt tags’ for images will need to be optimised to briefly explain the relevance of each page using the selected keywords.

Backlinks

Getting backlinks for your website is one of, if not the most important part of SEO. Without incoming links pointing to your website, there is minimal chance of your website ranking.

Gaining quality backlinks to your website is a process that can take a lot of time, however, once you have gained the backlink, it gives your website better authority which will improve your ranking.

What you can expect with a better website ranking

Once your website starts to rank for the keywords you are targeting, you will start to see your web traffic improve. This can increase sales, sign-ups, conversions and overall profits.