Social Diaries: Top 5 reels  

Our Me:Mo hive of creative individuals shine behind the camera, dazzle with their copy, and blow us away with intricate designs. Introducing the first Social Diaries where we showcase some our content highlights making you stop dead in your tracks… or at least stop scrolling.  

The Good Egg opened its new Camden site with a bang! The new venture for the brand, announced its opening with a dynamic BTS reel achieving a reach of over 1 million on Instagram. Shot by our very own Ellis Deaves (@drolla), the different perspectives and split screens creates a dynamic and engaging piece of content that captures the audience for the duration of the reel. 

Get cracking, check it out HERE   

 The BoTree hotel opened its doors in Marylebone with an animated reel telling the story of The BoTree journey. Under the creative direction of our head of social, Louise Wright, this reel champions content that makes you look twice. This video is a perfect example of the power of VFX to elevate a campaign. An imaginative idea comes to life, setting this teaser apart from regular programming. A video with purpose and a storyline combined with larger-than-life visuals helped this stand out across Reels and TikTok. 

Immerse yourself in Conscious Luxury – HERE  

Roti King, the cult favourite Malaysian restaurant introduced a new plant-based addition – Pulled Shiitake Rendang. Powerful flavours bursting on the grid with a reel focusing on colour and close ups – our social media manager Kelly knows how to introduce a new dish in style. 

Up close and personal – HERE 

Rice, Rice Baby, no not Declan Rice or Vanilla Ice but Pot & Rice takes on Soho! The pan-Asian restaurant famous for its authentic Pot & Rice dishes has opened a new site in Soho. To commemorate their new site, Red Simione teamed up with our designers to create a reel showcasing Pot & Rice’s delicious boba in a variety of landmarks in Soho – a great way to utilise the surroundings whilst including the client’s branding.  

The travelling Boba – HERE 



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