Building a strong following is an important part of every restaurant PR strategy. While there are shortcuts to increasing numbers, we would never recommend taking those routes. Paying for robotic followers is a surefire way to ruin your reputation! Instead, take the time to create an authentic following that is engaged with your content and your business. Here are a few tricks to help you get there.
In digital marketing, quality is more important than quantity. Be sure your images are top-notch and that your copy has a clear tone. You can decide if you want your page to be funny, informative or sophisticated. It’s up to you, just make it consistent. And if you’re struggling with curating an aesthetic feed, check outour guide.
Hashtags are a great way to engage with likeminded accounts. Do some research to discover the hashtags that fit best with your restaurant. It’s important that it’s logical – for example, don’t use #NYCeats if you’re based in London. Just because a hashtag is popular doesn’t mean it’s right for you.
Sometimes the best way to increase engagement is to engage with others. Don’t be afraid to follow, like and comment on accounts that you connect with. Pay attention to other restaurants, local businesses and foodie accounts. If you like their posts, they just might like yours too!
Analytics can reveal a lot. If certain posts are performing much better than others, post more of the popular content! For example, if your followers aren’t engaging with cocktail photos but are loving your main dishes, post more food and less drink. Don’t set yourself up for failure with ‘set and forget’.
When it comes to social media, there’s no surefire way to build a 10k following overnight, but slow and steady wins the race. And while you’re increasing your numbers, take every opportunity to promote your accounts. Speaking of which, do you follow us on Instagram?