An integrated marketing agency runs every part of your marketing, including PR, influencer, social, digital, strategy and design, under one roof, on one strategy, with specialist teams for each. It’s sometimes called a 360 agency or a full-service agency. The point is simple. One connected plan instead of five disconnected suppliers.
That’s what we do at MeMo, specifically for restaurants, hotels, bars and food and drink brands.
It’s a phrase that gets thrown around a lot, though, so it’s worth unpacking what it actually means in practice, and what it doesn’t.
What’s inside an integrated agency
At MeMo, our in-house teams cover:
Each one is led by specialists who do that thing and only that thing. We don’t outsource the work, brief it out to freelancers, or sub-contract it to other agencies. It all happens here.
The “jack of all trades” myth
The fair pushback we hear most often is this. If you do everything, can you really be specialist at anything?
Yes, because an integrated agency isn’t one team trying to do six jobs. It’s six teams doing one job each, sitting in the same building, working off the same brief.
Our PR team lives and breathes hospitality media, including the trade titles, the food critics, the city desks and the regional press. Our influencer team knows the difference between a creator who drives covers and one who drives engagement. Our social team builds restaurant and hotel brands day in, day out. Our digital team obsesses over performance, conversion and revenue. Our strategy and design teams hold the whole thing together.
So you get standalone-agency depth in each discipline, with the joined-up thinking of one team.
How hospitality brands work with MeMo
There’s no single right way to use an integrated agency. Some clients work with us on one service:
Others bring us in as their full marketing partner, where we run everything from strategy down to delivery. Both work. It depends on where your brand is and what you need.
Why integrated marketing matters for hospitality
Hospitality is a fast-moving, attention-driven business. A launch lives or dies in its first six weeks. A new menu, a chef partnership, a collab. None of it lands properly if the PR moment, the influencer campaign and the social rollout aren’t planned as one thing.
That’s where integration earns its keep:
When we ran the launch for Tigermilk’s UK debut, the PR, social, influencer and digital teams worked off one campaign plan, not four. That’s the difference.
The best of both worlds
An integrated agency gives you the specialist depth of multiple agencies with one connected strategy and one team behind it. You get the expertise without the headache of co-ordinating five different suppliers, five different invoices and five different versions of your brand.
And, honestly, fewer meetings and fewer email chains. Which is always a win.
FAQs
Is an integrated marketing agency the same as a full-service agency?
In practice, yes. “Integrated”, “full-service” and “360” all describe the same model. Every discipline under one roof, working to one strategy.
Do I have to use all the services?
No. Plenty of MeMo’s clients work with us on a single service, whether that’s PR, influencer, social or digital. Others use us as their full marketing partner. Both are normal.
Is integrated marketing more expensive than using separate agencies?
Usually, it’s the other way around. You save on overlap, duplicated retainers, and the time your team spends managing multiple suppliers.
Why specifically a hospitality integrated agency?
Because hospitality marketing has its own rhythm. Launches, openings, seasonal menus, chef collabs, openings in new cities. An agency that already speaks the language saves months of onboarding.
Want to talk about how this could work for your brand? Get in touch.
