From East London to East Anglia: Willy’s Pies Named Official Pie Supplier of Norwich City FC
Aug 12th 2026
Willy’s Pies is proud to announce a new partnership with Norwich City FC, becoming the club’s Official Pie Supplier for the 2026/27 season. Following the success of the brand’s sleeve sponsorship during the 2025/26 fixtures, the partnership will continue to bring Willy’s Pies to Carrow Road supporters until 2029.
Founded during lockdown by chef Will Lewis, Willy’s Pies has grown from a home kitchen operation delivering pies around East London by pushbike to becoming a matchday favourite at some of the UK’s biggest football clubs. The new agreement will see supporters continue to enjoy Willy’s Pies at Carrow Road, with the matchday offering including three fan-favourite flavours: Beef Mince & Westcombe Cheddar, Roast Chicken, Sage & Onion, and Curried Potato, Pea & Mango Chutney.
“We’re really excited to be continuing our relationship with Norwich City FC. When we first started working with the club, it was clear how strong the connection was between Norwich and its fans, and that’s something that really matters to us as a business. Willy’s started as a small operation delivering pies across East London, so being able to now be part of matchdays at such a historic club is something we’re really proud of. We’re looking forward to continuing to serve the fans and becoming part of the Norwich City community over the coming years.”
– Will Lewis, Founder, Willy’s Pies
“We’re delighted to be continuing our relationship with Willy’s Pies, in turn ensuring supporters can keep enjoying their fantastic products at Carrow Road on matchdays. From the outset, what stood out about Willy’s Pies was their commitment to quality, creativity and doing things differently. Those values have helped make them a distinctive and popular part of our matchday offering, and we’ve enjoyed building a strong relationship with Will, Josh and the wider team. Providing the best possible experience for supporters remains a key focus for us and having partners who share that ambition is incredibly important. We’re pleased to retain Willy’s Pies as our supplier and look forward to continuing to offer supporters some of the best pies in football for seasons to come.”
– Ed Turnham, Commercial Director, Norwich City Football Club
MeMo handles PR for Willy’s Pies.
For further information, please contact hello@wearememo.com