Roti King

Created and implemented a hugely successful press and influencer campaign for the opening of the Waterloo site in December 2023, including getting over 100 attendees to the opening party, of press, influencer and industry contacts.

Top tier pre-opening and opening coverage in key consumer and trade titles such as Evening Standard (print and online), The Guardian, TIME OUT, Condé Nast Traveller, Londonist, Stylist, Hot Dinners, Secret London and The Caterer. Overall there was a total of x67 pieces of coverage relating to the opening, with a total reach of 783,279,605. We also had key foodie influencers and industry taste makers into the new site in opening weeks who posted about their experience on socials.