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Cutting edge marketing for restaurants, hotels, bars and brands.
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Case Study: Apple Butter
Me:Mo launched a new site at Langham Place with a targeted press and influencer strategy as well as orchestrating an influencer lunch in the first week of opening. Key influencers included @themunchbrunchkids (100k), @a_london_story (121k), @eatnlondon (115k), @londoncoffeeshops (239k) and @coffeandbrunch (80.1k) to create hype around the new site.
Read moreCase Study: Roti King
Created and implemented a hugely successful press and influencer campaign for the opening of the Waterloo site in December 2023, including getting over 100 attendees to the opening party, of press, influencer and industry contacts.
Read moreCase Study: Cavita
Ongoing press for Mexican restaurant Cavita in Marylebone. This includes chef profiling opportunities for Chef Owner, Adriana Cavita including comment opportunities, recipe features and interviews, reviews evergreen listicles, press and influencer outreach for new campaigns and further opportunities for Adriana, from TV features to collaborations for events. A recent campaign has been the relaunch of the downstairs bar – El Bar de Cavita – where we outreached to press for the launch, invited industry contacts down for the pre-launch party and outreached for reviews from both press and influencer contacts to take place in the opening weeks.
Read moreCase Study: Pizza Pilgrims
Pink Flamingo ice cream boats, carbonara pizza and limoncello straight from Amalfi to the heart of Leeds. When Pizza Pilgrims is opening one of its legendary pizzas, it’s essential to communicate these USPs directly with the restaurant-goers of Leeds and bringing the brand narrative to life. Ahead of launch we set up a series of exclusive reveals with online news media and social media pages, such as Hoot Leeds, to showcase the new site, and offered interviews to local student media, tapping into a core demographic. Our 150+ media and influencer party launched the site to the community and drove online coverage.
Read moreCase Study: The BoTree
From branded taxis to VFX teaser videos to curated influencer gifting, we made sure The BoTree landed in style as we cut through the noise of 2023 hotel openings. Partnering with Molto Music for an evening of drinks and dancing, we invited our network of London influencers and creators to an unforgettable night. Keeping the post-launch buzz going, a robust social media strategy focused on brand messaging and growth has successfully established the hotel in those crucial first months.
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