Launch and PR Success

The Orangery TCR is a farm-to-table dining experience that brings environmentally conscious practices to the forefront of London’s food scene. Through partnerships with Square Mile Farms and a commitment to hyper-local produce, The Orangery delivers a dining journey that champions British heritage, modern flavours, and hydroponic farming technology.

To mark the launch at Tottenham Court Road, The Orangery hosted an exclusive series of chef’s table dinners for top-tier press and influencers. Set within the atmospheric lower floor of the restaurant, home to an on-site hydroponic farm equivalent to 1.1 acres of traditional farmland, the events immersed guests in a 7-course tasting journey celebrating hyper-seasonal British produce.

The campaign successfully spotlighted The Orangery’s unique Farm-to-Fork ethos and sustainable culinary innovation, sparking strong media and influencer interest. Attendees included The Independent, Marie Claire, Pretty Little London and birkbites, with a combined reach of over 90 million across press and influencers. The dinners drove a 351% increase in social following within a week.

To extend this momentum beyond the launch and convert some of this attention into tangible Chef’s Table bookings, The Orangery partnered with @exploringlondon, one of London’s most influential lifestyle and food content creators to launch a high-value giveaway offering followers the chance to win an exclusive dining experience at The Orangery. The collaboration was designed to spark engagement, grow the brand’s social following, and translate online buzz into real-world footfall.