Food and Drink Marketing Agency UK

The food industry is broad, and so is our client list:

• Fine dining: Studio Frantzén at Harrods, L’Atelier Robuchon, Hakkasan and Yauatcha, Theo Randall Cucina Italiana.
• Restaurant groups: Pizza Pilgrims, Caravan, Roti King, Mowgli Street Food, Marugame Udon, Piccolino, Bagatelle, Eggslut.
• Bakeries and cafés: GAIL’s, Fred Bakery, Ole & Steen, Donutelier, The Dusty Knuckle.
• Bars: The Light Bar, Oblix at The Shard, Torstig.
• Hotels: The Pig, Aethos, The BoTree, InterContinental London Park Lane, Chedi Hotels.
• Brands: Fruitist, Go Greek Yogurt, Holland & Barrett, Crosta Mollica, Big Green Egg, Willy’s Pies.
• Food halls, events and culture: Mercato Metropolitano, Meatopia, Japan House, Green & Fortune at the London Museum.
• Contract catering: Sodexo.

• The calendar. Christmas is won in September, January needs a reason to go out, and Veganuary, Lunar New Year, Mother’s Day and the terrace season all need planning well ahead.
• The press. Food and drink coverage runs through a specific set of critics, editors, newsletters and round-ups, and the same people often cover openings and new products.
• The creators. A food creator whose audience books tables is worth more than a lifestyle influencer with ten times the following.
• The operation. Kitchens, supply, fit-outs, licences and listings all move. Marketing plans have to move with them.
• The numbers. Covers, bookings, average spend, rooms sold, ticket sales, retail listings and rate of sale. Reach and followers come second.

We wrote a fuller guide in How to Choose a Food and Drink Marketing Agency in the UK.

• Fine dining: 175 pieces of coverage for L’Atelier Robuchon’s return to London, led by an exclusive in The Standard.
• Casual dining: a gastropub in Farnham sold out its opening weekend, with an estimated £135,000 in revenue from the launch.
• Bakeries: Fred Bakery’s Oxford Circus opening earned nearly 170 pieces of coverage and a Good Food Guide review.
• Hotels: paid social now brings in up to 18% of room bookings for each of The Pig’s nine hotels.
• Brands: Go Greek Yogurt’s first UK site had the highest-grossing first 30 days in the brand’s history.
• Events: Meatopia’s first Glasgow festival sold out its Saturday, with 387 tickets sold through Google Ads.
• Culture: Japan House’s food exhibition earned a Guardian exclusive and an Observer double-page feature.

• Strategy and integrated marketing: where you are, where you want to be in 12 months, and the plan across every channel.
• PR and influencer: press office, launches, critics, creators and partnerships.
• Social media and content: strategy, shoots, publishing and community management.
• Digital: paid social, Google Ads, SEO, AI search visibility, websites and email CRM.

Food and drink businesses rarely grow through one channel. An opening needs press to create the noise, social to keep it going and paid media to turn interest into bookings. A product launch needs listings, creators and retail support at the same time. When those sit with different agencies, they drift apart. When they sit at one table, the press moment feeds the content and the content feeds the ads.