Hospitality Influencer Agency London

Yes, when creators are chosen for who follows them rather than how many. For a restaurant, the creators that matter are the ones whose audiences live nearby and go out. For a hotel, the ones whose followers travel. A creator with 15,000 followers in east London can fill more tables in Shoreditch than one with a million followers around the world.

It also works best alongside PR and social. Creator content gives the press a sense of momentum, gives your own channels material, and gives paid media its best-performing ads.

• ATIS, Chelsea Flower Show. A one-hour “power hour” at the Regent Street flagship to launch a bowl made with Natoora. Forty influencers attended, with more than 8 million combined reach, in sixty minutes.
• Oblix, The Shard. 47 media and creator visits in the first quarter of 2025 around new concepts such as Girl Dinner and the Icons menu, reaching a combined audience of more than 73 million.
• Fruitist. A run club for UK fitness and lifestyle creators, from Whole Foods to Exchange Café, hosted by Jake Taylor. 31 pieces of creator content and a 2 million audience for the GoBerry launch.
• Tigermilk. A Win a Trip to Paris giveaway with Pretty Little London that brought more than 5,000 new followers in seven days, then a creator first-look dinner and a launch party for more than 150.
• Hakkasan and Yauatcha. Lunar New Year events for press and creators, with reels and collaborations from food and travel creators alongside 51 pieces of coverage.
• Alley Cats × Giorgio Bargiani. A gin martini pizza for one month only: 36 creator posts and 10 pieces of press in four weeks.

• Creator selection on audience, location, tone and past performance, not follower count alone.
• Hosted visits for openings, menus, stays and events, timed so the kitchen or hotel is ready.
• Activations built to be filmed, from a one-hour flower show launch to a run club.
• Paid partnerships, briefed and contracted, where you need control over timing, content and usage.
• Usage and whitelisting, so the best creator content runs on your channels and in paid social.
• Reporting on posts, reach and engagement, plus the bookings, sales and coverage that followed.

Start with the goal. Awareness for an opening, bookings on quiet nights, sales of a new product. The goal decides which creators, how many and when.

Give them something to film. ATIS and Fruitist worked because there was a moment worth capturing. A free meal on its own rarely is.

Stagger the visits. Spreading visits produces better meals, better content and a longer run of posts.

Brief, but don’t script. Creators know their audiences.

Make the content work twice. The best posts go into social and paid, with usage agreed upfront.

Influencer sits within our PR and influencer service, because creators and journalists increasingly shape the same conversation, and connects to our social and paid teams.