Introducing Björn Frantzén to London

The rooftop of the world’s most famous department store is home to Studio Frantzén. Launched by the world renowned, six Michelin-star Chef Björn Frantzén, this is an immersion of Asian flavours in a Scandinavian setting.

While Frantzén needed no introduction to those in the industry, we were tasked with raising his profile in front of the UK audience and herald the opening as one of the most hotly anticipated launches of 2022. A carefully curated PR strategy was rolled out to place Studio Frantzén in the right features at the right times.

We secured 110 pieces of coverage, which saw Studio Frantzén placed in key titles such as:

• Conde Nast Traveller (Restaurant of the Week)
• Forbes
• Bloomberg
• The Nudge
• Evening Standard