UK Debut Launch in London

In June 2025, Tigermilk opened its first UK restaurant at 127 Charing Cross Road, following a successful expansion across Paris. The 138-cover launch marked the London debut of a fast-growing group known for its playful, soulful approach to Latin American dining. 

The launch campaign combined high-impact press and influencer activity with a layered social strategy, spotlighting the brand’s French-Latin roots and cultural crossover. Content focused on bold flavours, vibrant interiors, and behind-the-scenes kitchen moments, with a mix of lo-fi carousels, high-res photography and food-led Reels driving strong results.