UK Debut Launch in London

For the launch of Tigermilk London, MeMo delivered a layered press and influencer strategy designed to introduce the French–Latin concept to London’s dining scene through cultural storytelling and high-impact visibility.

We began with a targeted media announcement, combining national, lifestyle, and digital outreach with Pay What You Like pitching. This secured standout coverage across The Times, Metro, Stylist, Citizen Femme, Yahoo UK, Hot Dinners, Restaurant Magazine, and On In London, positioning Tigermilk as one of the city’s most talked-about new openings.

Momentum was amplified through a viral “Win a Trip to Paris” giveaway with @prettylittlelondon, generating over 5,000 new followers in seven days, 136K+ reel views, and 9K+ comments, establishing Tigermilk as a culturally connected brand with strong social traction.

An influencer first-look dinner and a high-energy launch party followed, welcoming over 150 top-tier media, influencers, and tastemakers. These events generated a wave of authentic social content celebrating Tigermilk’s interiors, cocktails, and lively atmosphere.

Post-launch, visibility was sustained through an evergreen influencer and press visit programme, securing over 80 visits in the first month. Further paid collaborations with creators such as @exploringlondon delivered 450K+ views and 2.8K new followers within 48 hours, ensuring continued momentum well beyond launch week.